Last updated: 9 October 2026
1. Introduction
Your privacy is important to me.
This Privacy Policy explains how I collect, use and protect your personal information when you visit Friendly Therapist, contact me or purchase my products.
I aim to handle your information responsibly, securely and in accordance with UK data protection law.
For privacy enquiries, please contact jo@friendlytherapist.co.uk.
2. Information I Collect
Depending on how you use my website or services, I may collect:
- Your name and contact details.
- Information you provide when contacting me.
- Purchase, payment and order information.
- Details needed to deliver products and provide customer support.
- Email preferences if you subscribe to updates.
- Technical information about website visits and usage.
3. How I Use Your Information
I use personal information to:
- Respond to enquiries.
- Process orders, arrange payments and deliver products.
- Provide customer support.
- Maintain necessary business and financial records.
- Keep my website secure and functioning properly.
- Understand website performance and improve my services.
- Send marketing communications where you have consented or another lawful basis applies.
I do not sell your personal information to third parties.
4. Purchases and Payments
When you purchase a product, I use the information needed to process your order, arrange payment and deliver your purchase.
Purchases may be made through my website, third-party marketplaces or direct communication.
Payment processing may be handled by secure third-party providers. These providers handle payment information according to their own privacy policies.
I retain relevant transaction records where needed for customer support, accounting and legal requirements.
5. Email Communications
If you contact me, I use your details to respond and provide any assistance you have requested.
You may also choose to receive newsletters, self-help ideas, product announcements and occasional offers.
Marketing emails will only be sent where permitted by law. You can unsubscribe at any time using the instructions provided in the email or by contacting me directly.
Your contact information will not automatically be added to a marketing list simply because you make an enquiry or purchase.
6. Cookies and Website Analytics
My website uses cookies and similar technologies to support essential functions, maintain security and remember visitor preferences.
I also use website statistics to understand how visitors use the site and improve their experience.
Optional analytics and tracking technologies may be used where appropriate, subject to applicable consent requirements.
You can accept, reject or manage optional cookies through the cookie preferences available on my website.
Some security services may also collect technical information to help protect the website against spam and misuse.
7. Sharing and Protecting Information
I only share personal information where necessary to operate my business, provide products, process payments, maintain my website or meet legal obligations.
This may involve trusted service providers, including website hosting, email delivery, payment processing, online marketplaces and analytics services.
Some providers may process information outside the UK. Where required, appropriate data protection safeguards will apply.
I take reasonable measures to protect your information against unauthorised access, loss or misuse.
8. Legal Basis for Processing
I process personal information under the following lawful bases, depending on the circumstances:
- Contract: To process purchases, deliver products and provide requested services.
- Legitimate interests: To respond to enquiries, provide support, maintain business communications and protect my website.
- Legal obligation: To meet tax, accounting and other legal requirements.
- Consent: For activities where your permission is required, including certain marketing and tracking activities.
9. How Long Information Is Kept
I keep personal information only for as long as necessary for the purposes for which it was collected or as required by law.
Customer and financial records may be retained to meet legal and accounting requirements. General enquiries are retained only for as long as reasonably necessary.
Marketing information is retained while you remain subscribed, subject to keeping limited records of unsubscribe requests.
Information that is no longer needed will be securely deleted or anonymised where appropriate.
10. Your Rights
Under UK data protection law, you may have the right to:
- Access personal information held about you.
- Request corrections to inaccurate information.
- Request deletion of your information in certain circumstances.
- Restrict or object to certain processing.
- Request transfer of certain information.
- Withdraw consent where processing relies on consent.
You can object to direct marketing at any time.
To exercise your rights, please email jo@friendlytherapist.co.uk.
11. External Websites
My website may contain links to other websites or services.
These operate under their own privacy policies, which I recommend reviewing when using them.
12. Changes to This Policy
I may update this policy to reflect changes to my business, website services or legal requirements.
The latest version will always be available on this page.
13. Contact and Complaints
If you have questions about how your personal information is handled, please contact:
Friendly Therapist
Email: jo@friendlytherapist.co.uk
Website: https://www.friendlytherapist.co.uk
You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how your personal information has been handled.
Website: https://ico.org.uk/
